Act-On Software


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4.8

out of 5 stars


5.0 out of 5 stars	A Dynamic Duo for Serious Marketers Reviewed by capturehits (04/19/2013) I'm a huge Act-on fan and the Sugar CRM interface is just one of the many reasons I'm in L-O-V-E with the Act-on interface. For many companies the cost and bling of SalesForce makes it totally out of budget. Or they want a CRM solution that gives them more control. Enter Sugar. Not only does it do many of the things that SalesForce does but it is far more affordable. Having a powerful CRM solution like Sugar interface so easily, smoothly and flawlessly into the lead gen/marketing automation platform of Act-on creates this absolutely big-powerful and might "Oz" type marketing. And hey, we don't care if you see who is the man behind the curtain because when you've got Act-on powering the tools, you don't need smoke and mirrors! Your marketing not only gets a kick it gets a rocket launch taking even the smallest marketing force and giving it a turbo-charge. Customizing trigger activities makes the user experience even more customized and who doesn't want as close to a personal one-on-one type follow-up with prospects on an ongoing basis! It does take time to set up, but in the end that time is an investment well used. Not only can you customize the user experience on the prospect end, but you can also provide scoring which helps improve productivity and efficiency. The question is what are you waiting for? Act-on and Sugar CRM are kind of like Batman and Robin. What's not to love about this kind of dynamic duo?

5.0 out of 5 stars	Great for Marketing AND Sales Reviewed by mowelch (04/05/2013) Act-On has allowed us to be much more efficient and widespread in our Marketing and Sales. With it's integration with Sugar we can keep our lists up-to-date, set up lead scoring for each engaged contact, and use Act-On's powerful email system to nurture leads. Plus, Act-On has automated programs that will send emails when certain behaviors or actions trigger them, which helps our sales team focus on hot leads and prospective customers. Another reviewer said that it makes your team of 2 look like a team of 50 - it also makes your team of 2 as effective as a team of 50. That is very powerful!

5.0 out of 5 stars	Sales have jumped immediately! Reviewed by marshallw (04/04/2013) We recently (Jan '13) integrated Act-On into our marketing strategy and we have already seen an increase in conversions. The first noticeable difference was the seamless integration with Salesforce. With the Act-On Tab and real-time activity report and views, our Sales Team has the ability to see the prospect's activity and behavior immediately. That gets the conversation going in the right direction off the bat - an incredible asset for Sales. For them to have that additional information has allowed them to increase the efficiency for conversion - which is tremendous when sometimes the pipeline can last months (or years) for our industry! And, the ability to create automated drip-marketing campaigns allows both sales and marketing to focus on nurturing more engaged leads and calling top prospects instead of wasting time on unqualified or cold leads (or trolls...). Again, that leads to more efficiency in the sales process, which leads to more and higher dollar sales!!

5.0 out of 5 stars	seamless integration Reviewed by niclas (02/19/2013) Using SugarCRM together with Acton gives us incredible synergy effects. There are two very good tools in their own right but together it's amazing. The fact that Acton has a simple and seamless integration makes it just easier and better! Recommended.

5.0 out of 5 stars	Can help redefine your business model Reviewed by rholt (02/15/2013) The interface with Act-On works perfectly. Like one reviewer said before, we are also a small company with only two people in the marketing department, but marketing & sales alignment is crucial to our development and progression. Creating messages that we can send out to our clients is a big part of our business in order to drive attendance to our events or just get general product information out. With Act-On it makes our two person marketing team feel like a 50 person marketing department. We generate incredible amounts of information and feedback that without this software we would be in the dark. I Highly recommend this to anyone thinking about marketing automation.

4.0 out of 5 stars	SugarPro and Act-On sales campaigns Reviewed by rubicon_sales (08/14/2012) We are a SugarPro user and we are interfacing with Act-On. Act-On has helped us to expand our sales and marketing campaigns. The interface was very simple and easy to execute. Act-On gives us the ability to schedule selected uploads and downloads and runs them remotely. Our campaigns have implemented scoring and segmentation and are tracked at the contact level through Act-On. During the upload back to Sugar we update them and accumulate the total scores as part of the account record.

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